BROOKINGS, S.D. – Dakotaland Federal Credit Union and South Dakota State University recently announced a multi-year partnership, establishing Dakotaland FCU as the exclusive credit union of Jackrabbit Athletics.
The partnership brings together two organizations deeply rooted in South Dakota with a shared commitment to strengthening communities, investing in future generations, and creating opportunities for success both on and off the mat, court and field.
Fans will see Dakotaland FCU's presence throughout the Jackrabbit experience through athletic venue signage, digital and broadcast advertising, fan engagement opportunities and co-branded initiatives. Jackrabbit Sports Properties, the locally based Learfield team representing South Dakota State Athletics, manages the department's multimedia rights and corporate partnerships.
For the credit union, the partnership represents a meaningful homecoming. Dakotaland FCU's Brookings branch was originally established as the South Dakota State University Credit Union, serving the financial needs of the SDSU community.
"This partnership provides an excellent opportunity to align Dakotaland with one of our state's most recognizable brands and connect with people who share our values of community and service," said Ryan Goehner, Chief Executive Officer at Dakotaland FCU. “Together, we're excited to create meaningful experiences, support student success and help build stronger financial futures across South Dakota while introducing more people to the credit union difference.”
As one of the state’s largest credit unions, Dakotaland FCU serves members across a growing network of South Dakota communities while remaining committed to local decision-making, community investment, and exceptional member service.
"We're excited to welcome Dakotaland as the exclusive credit union of Jackrabbit Athletics,” said Jonathan Treiber, General Manager of Jackrabbit Sports Properties. "They have built an excellent reputation by putting members first and their commitment to serving South Dakotans aligns perfectly with our mission.”
About Dakotaland Federal Credit Union
Dakotaland Federal Credit Union is a member-owned financial cooperative serving more than 48,000 members across South Dakota through locations in Huron, Volga, Brookings, Madison, Redfield, Aberdeen, De Smet, Mitchell, Watertown and Woonsocket. Since 1935, Dakotaland has been committed to helping members achieve financial success while strengthening the communities it serves.
About South Dakota State University
South Dakota State University is the state's largest university and a leading public research institution, recognized for academic excellence, innovation and championship-level athletics competing at NCAA Division I level.
Find the official press release here.